Based in Seoul, I am here to guide you during your visit to help you find the most sought-after Korean cosmetics and discover the best beauty spots during your journey in South Korea.
A bespoke beauty personal shopping service, curated VIP experiences, and exclusive retail tours in the heart of the world’s trendsetting capital — unveiling Seoul’s hidden gems and the insider favorites adored by locals.
15
years
of K-beauty expertise
50
+
spots to discover
150
+
bespoke beauty rituals
100
%
delighted clients
Hello, I'm
Laura Jung
For over a decade between Paris and Seoul, I have been uncovering the essence of Korean beauty — guiding enthusiasts and professionals from around the world through its most inspiring brands, innovations, and rituals.
As seen in
My expertise
Jung Magazine, the first French-speaking blog dedicated to K-Beauty
2014
Sourcing, importing, and distributing Korean cosmetics in Europe
2015
On The Shelf, a strategic consulting agency for Korean and international cosmetics groups
2020
Speaker, trainer, and editorial collaborator with prestigious universities and media outlets
2021
My commitment
To offer you an immersive, exclusive experience where excellence, craftsmanship, and rare discoveries intertwine — revealing the true essence of K-Beauty.
Let me design the Korean skincare ritual of your dreams — and you’ll leave Seoul with that coveted glass-skin glow.
Personal Consultation
Each skin tells its own story.
I curate Korean products perfectly suited to your skin type and aligned with your values — whether Vegan, Organic, or Halal.
Before your arrival, a detailed consultation allows us to define your needs and your budget.
The goal?
To craft an exclusive, tailor-made selection designed to deliver visible, lasting results.
Discover Seoul’s Most Iconic Districts
Avoid hours of searching and let me guide you to the best beauty spots in Seoul!
Exclusive concept stores, cult flagship stores, rare products, and trends: experience Korean cosmetics at 360°.
Must-visit places:
Myeongdong & Hongdae :
Iconic shops and K-pop atmosphere
Gangnam & Cheongdam :
Luxury and sophistication at the heart of aesthetic innovation
Seongsu & Itaewon :
VIP experiences, concept stores, and limited-time pop-ups
Curated Selection & Private Shopping
Say goodbye to impulsive purchases.
I guide you to the true treasures of K-Beauty, curated at the finest prices and accompanied by thoughtful touches—exclusive samples, bespoke gifts, and more.
Every recommendation is meticulously tailored to elevate your routine with intelligence and elegance.
Ongoing Care & Bespoke Advice
The journey doesn’t end at checkout.
I remain at your side, offering expert guidance—step-by-step application rituals and personalized tips—to help you unlock the full potential of your new K-Beauty routine.
Why is Seoul the absolute capital of beauty?
01
Infinite Innovation
Blending ancestral ingredients with cutting-edge research and visionary concepts, K-Beauty continues to redefine innovation.
02
Between Science and Nature
Where plant extracts meet the art of natural fermentation, each texture becomes a sensory experience — combining efficacy with exquisite pleasure.
03
The next beauty trends are here
South Korea is a true cradle of beauty trends — what emerges in Seoul today defines the beauty of tomorrow worldwide.
04
VIP Shopping Experience
With its one-of-a-kind boutiques and singular creative energy, Seoul unfolds as both a playground for the curious and a boundless source of inspiration for the worlds of fashion, beauty, and luxury.
